name: content-calendar description: Content strategy, planning, and calendar creation for any business or creator. Use when asked to build a content calendar, plan social media posts, create a content strategy, generate post ideas, schedule content across platforms, repurpose existing content, build a 30/60/90 day content plan, or create platform-specific content frameworks. Triggers on phrases like "content calendar", "content strategy", "social media plan", "post ideas", "content schedule", "30 day content plan", "what should I post", "content for LinkedIn", "repurpose content", "editorial calendar", "content pillars".

Content Calendar Skill

Build a full content strategy and actionable calendar. Output should be ready to execute — not a vague plan.

Workflow

1. Understand the Context

来源于7w4.net。

Gather (ask if not provided): - Business/brand: What do they do? Who's the audience? - Goal: Awareness? Leads? Community? Sales? - Platforms: LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Blog — which ones? - Cadence: How many posts per week per platform? - Timeframe: 2 weeks, 30 days, 90 days? - Existing content: Any blog posts, videos, or content to repurpose? - Voice/tone: Professional, casual, educational, entertaining?

2. Define Content Pillars

Create 3–5 content pillars (recurring themes) based on: - Audience pain points and interests - Business expertise areas - SEO/discovery opportunities - Competitor content gaps

Each pillar gets a name, description, and % of content mix.

3. Generate Post Ideas

For each pillar, generate post ideas using formats in references/post-formats.md: - Educational: How-to, tips, explainers, myths debunked - Social proof: Case studies, testimonials, results screenshots - Behind the scenes: Process, team, day-in-the-life - Engagement: Questions, polls, controversial takes, hot takes - Promotional: Offers, product features, announcements (keep to 20% max)

Aim for 3–5x more ideas than needed — let them pick the best.

4. Build the Calendar

Use scripts/build_calendar.py to generate a structured calendar.

Output structure per post: - Date + platform - Pillar - Format (text, image, video, carousel, thread) - Hook (first line / opening 3 seconds) - Body content / talking points - CTA - Hashtags (platform-appropriate) - Repurposing notes (can this become something else?)

5. Repurposing Map

If existing content provided, create a repurposing matrix: - Blog post → LinkedIn carousel + Twitter thread + 3x short tips - Video → 5x short clips + transcript blog post + quote graphics - Podcast episode → audiogram + key quotes + newsletter section

See references/post-formats.md for platform-specific formatting rules. See assets/calendar-template.md for the full calendar output template.

这个 Skill 质量不错，提供了完整的内容规划和日历生成方案。工作流程清晰易懂，各平台的发布格式建议很实用，还附带模板和自动化脚本。对于想做内容规划的个人或团队很有帮助。主要不足是脚本功能比较简单，缺少一些错误检查；另外没有提供示例展示最终效果，新手可能不太好上手。